I make things.
And make sense of them.

Redefined new retailer shopping experience

Introduced a new shopping framework across key surfaces, driving +15.4% signup conversion and +22% MoM organic sessions.

Reimagined Faire Fashion Week

Introduced Market Lists to simplify event shopping, generating $10M in revenue—nearly 2× the previous event.

Systemized Faire’s SEO linking

Re-architected site linking into an automated, scalable system, improving predictability and operational efficiency.

Designed and built Toast, a personal learning companion

A small, evolving MVP I independently designed, user-tested, and built through vibe coding. I authored a reusable summarization recipe that turns signals from email, YouTube viewing, and RSS feeds into a focused daily journal across topics, guided by each user’s learning goals.

Balanced flexibility with generation costs

Each goal update generates a fresh journal immediately. I set an initial limit of two updates per day, giving users room to explore new directions while keeping AI generation costs manageable for a small MVP.

Turned daily insights into moments of review

Testing revealed that more engaged users wanted to stay relevant in their careers, so I prioritized flashcards to help them revisit key concepts and retain what they’d learned.

Still iterating. Curious to try the beta? Email me to join the beta list.

Little Creative Experiments

Small explorations in motion, interaction, and creative coding.

Little Creative Experiments

Small explorations in motion, interaction, and creative coding.